Do you want to
Sell your product?
Sell your service?
Sell yourself as personal brand ?
What not you can sell anything to anyone with the power of story
A most powerful tool which is underrated and neglected
Why story powerful element ?
Human knowledge is mostly based on stories and the human brain consists of cognitive machinery necessary to understand, remember and tell stories.
When I was doing my Diwali purchase (not now year back, full credits to corona) last year
I was planning to buy gifts to all my family members perhaps keeping budget in mind
I finally decided to buy sarees
I came to a shop where they sell all type of sarees of all range
Then the lady shop owner came towards me for help as I was a bit poor in identifying type of sarees,
There was a hand loom sarees associated with particular area, then she started saying that she was in weaving and how challenging weaving was, so still she makes sure her store contain a section of hand loom sarees though she was not into to it to support fellow weavers, then I ended up buying those beautiful hand loom sarees despite they were more costly than my budget
Why I did that?
How that happened?
There comes magic element -her story part
I started feeling that I am somehow associated with story and I felt I am gifting more than a saree, a saree with value attached to it, and I had a lovely story to narrate when I am gifting it to my family members
I am not very sure, I will be taking the same hand loom saree, if I didn’t hear the story from here, that was the power of story
Story creates connection, and I was able to recall even after years both story and saree, that was the magic twist
But make sure you create the story, that should be too good, even your customers like to share
Story not only applies there everywhere
Digital Deepak aka Deepak kanakaraju one of the renowned Digital marketer /mentor
My digital marketing mentor too, when I look into his about me pagehttp://digitaldeepak.com
Great success as personal brand with magic of clear story telling
There is a clear story who is he, what he did, what he is doing, and what he wants to do
He is known as Digital Deepak rather than his own name
We are paired to the art of story telling from the day we born by hearing stories from your mom, and gradually stories from our friends in school and college and still in the form of your colleague stories, movies and much more
So use that power to sell anything to anyone including you as personal brand!!!!
How to sell anything to anyone with art of story ?
Effective storytelling involves a deep understanding of human emotions, psychology in order to truly move an audience, this applies to creating story for your brand also
Every story is Unique ,No two brands have same story so no one can copy your story
Why don’t we use such great power of story to your brand
Here are some of the effective ways to create a story for your brand
Never say as Story
Unless your audience are below 5 years don’t say It as story
People tend to think as created one rather than as original story
Instead of saying it as story, say it as
This one think changed the way I think
After this my life has changed for ever
Try to create a hook like this above
So that people will be more interested to hear, instead of saying like I will tell my brand story
Say Who you are
Make sure your story starts with who you are rather than giving more importance on what you do
It kind of creates connectivity with your audience
They may even relate and started thinking
I was also in the same state, I may turn like you
It is when people start connecting with you as Person behind the brand, remember people like to speak with people not with brand
Bring the HERO in
Make sure you bring the Hero element in the story
Dont be shy
Your the real hero in your story
Everyone of us have faced obstacles and crossed it, you are the Hero who made all this, still sailing through it, your the real Hero of your company
So make sure, you add your hero element in the story
Make sure you include all your team members in your story along with your customers
Dont polish
Make sure you keep your story as real as possible
Being an Entrepreneur we tend to polish our story like
Our path is filled with bed of roses
Dont do that
Your obstacles are the one which is going to connect with your audience
And going to make your story more real
Super man can exist in comics not in real world, so try to highlight the superhuman who faced all the obstacles
Try to put all your obstacles you faced, this emotion inspire many even makes them as life long audience with a lot of Trust
So try to keep it as raw as possible
Why you started
It is one of another element, which should be included in your story
Noone likes to hear self stories
They will start to listen only when they get something out of that in many cases
Highlight the cause, which leads to your brand
Make sure that cause includes pain point of your customer, so that they will start connect with you by that pain point
Keep it clear, make sure you maintain the same everywhere when you are saying your story
So that they can clearly understand, how they can benefit from it
It is the one thing which is going to differentiate from your competitors
End with positive note
Always end your story with how you overcome your pain point of your customer and achieved success through your brand
If possible add in your customer reviews too and it kind of creates trust and stand as proof of your Brand
People don’t believe anything without proof.
Keep saying your Story
What will be one thing which is going to connect you with your customer SEO, A/B testing, FB adds, Googlee adds and much more
Definetely NOT
Your story is the only thing going to connect you with your customer
Every brand, person has story, only selecting GOOD story matters
So bring GOOD ONE, even your customers love to say
Remember your story has the effect to make or break a brand
It is never a late to create a story for your brand
Carry your story wherever you go it may be an online/offline event your adds and your website, your social media handle etc
Do you still remeber the saree story I told you ,even till here ,that was the power of story telling
Still finding difficult to create a story we are here to work with you in crafting your beautiful story
contact us @
Do share your story, we like to hear from you!!!
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